WhatsApp Catalog Shopping: How Indian Businesses Are Selling Directly in Chats (2025 Guide)

In 2025, WhatsApp Catalog Shopping India 2025 has turned WhatsApp into a simple, conversational storefront — perfect for small businesses that want to sell directly in chats without a full e-commerce site. Indian consumers now expect fast and personal shopping experiences, and selling via WhatsApp catalogs helps build trust and increase conversions.

What Is WhatsApp Catalog Shopping?

A WhatsApp Catalog is a collection of your products or services inside the WhatsApp Business app. Customers browse images, descriptions, and prices, then message you to buy — all without leaving the chat. With catalog shopping plus payment links or in-app checkout options, you can close sales inside the conversation.

Why WhatsApp Catalog Shopping Works for Indian SMBs in 2025

• Low friction: No need to navigate a website or complex checkout flow.
• High trust: Buyers message a real business number — ideal for local commerce.
• Regional language friendly: Catalog descriptions can be in Hindi, Tamil, Telugu, etc.
• Fast conversions: Conversations lead to quicker decisions and repeat purchases.

How to Create an Effective WhatsApp Catalog (Step-by-Step)

1. Open WhatsApp Business → Business Tools → Catalog: Tap “Add Item.”
2. Upload clear product images: Use 1–4 high-quality images per item (500–1024px recommended).
3. Write a concise title and description: Include size, material, and delivery time. Use local language variants where needed.
4. Add price and SKU or product code: Makes order handling easier.
5. Link to payment or checkout: Add a direct link to a payment page, UPI link, or in-app checkout if available.
6. Organize by categories: Use naming conventions (e.g., “Men’s Kurta — Festive 2025”).

Pro Tip: Add a short FAQ or sample message under each product in the description — for example: “Reply with ‘ORDER 01’ to buy” — to simplify customer actions.

Best Practices to Increase Catalog Conversions

• Showcase best-sellers first: Pin or highlight top items.
• Use limited-time offers: “Today only” deals increase urgency.
• Offer regional payment options: UPI, wallets, and COD remain important across India.
• Localize descriptions: Use Hinglish or regional languages for better relatability.
• Follow up with Carousel Status: Use WhatsApp Status to highlight catalog items with direct click-to-chat links.

Integrating Catalogs with Automation and Payments

Combine catalogs with automation tools (WATI, Zoko, Interakt) to send order confirmations, payment links, and shipping updates automatically. For larger sellers, integrate catalogs via the WhatsApp Business API for dynamic inventory and order management.

Example Use Cases from India

• Handloom Store, Varanasi: Showcases limited-run sarees with direct UPI links — sells out in 48 hours during festivals.
• Homemade Bakery, Bengaluru: Catalog with images and delivery time slots; automated confirmations reduce order errors.
• Local Electronics Seller, Ahmedabad: Uses catalog + quick reply codes for fast inventory checks and COD scheduling.

Internal Link: Learn the Full WhatsApp Sales Funnel

Want to convert catalog views into repeat buyers? Read our main guide — WhatsApp Marketing India 2025: How Small Businesses Can Sell on WhatsApp & Grow — for full funnel and monetization strategies.

Common Mistakes to Avoid

• Avoid low-resolution images — they reduce trust.
• Don’t list unavailable products — update inventory frequently.
• Never send unsolicited catalog messages — follow WhatsApp’s policy and use opt-ins.
• Don’t ignore customer messages — delay kills conversions.

Scale Your Catalog Strategy with Code Scanner IT Solutions

Code Scanner IT Solutions helps Indian businesses design product catalogs, link secure payment methods, and integrate catalogs with automation and CRM. We ensure your catalog is optimized for discovery and sales.

For the official app and latest updates, visit the WhatsApp Business official website.

Conclusion

WhatsApp Catalog Shopping is a high-impact, low-friction sales channel for Indian SMBs in 2025. When designed with clarity, localized content, and proper automation, catalogs can turn casual browsers into loyal customers — faster than traditional e-commerce funnels.

Top WhatsApp Automation Tools for Small Businesses in India 2025

In 2025, WhatsApp automation has become a game-changer for Indian small businesses. Whether you run a digital agency, boutique, restaurant, or coaching business, automation tools can help you reply faster, manage leads, and increase conversions — all through chat.

This article covers the best WhatsApp automation tools for Indian businesses in 2025, how they work, and why every small business should integrate them into their customer communication strategy.

Why WhatsApp Automation Matters in 2025

Manual chat handling is impossible when hundreds of customers contact you daily. That’s where automation comes in. It helps you:

• Save time with auto-replies and chatbots
• Capture leads instantly from ads and website widgets
• Provide 24/7 customer support even when your team is offline
• Send offers, updates, and reminders automatically

Top WhatsApp Automation Tools for 2025 (India Edition)

1. WATI (WhatsApp Team Inbox)

WATI is one of India’s most popular WhatsApp Business API solutions. It allows multiple agents to respond using a shared inbox, automated workflows, and integrations with CRMs like HubSpot and Shopify.

• ✅ Multi-agent inbox
• ✅ Chatbots for instant responses
• ✅ Campaign broadcast for offers & updates
• ✅ Built-in analytics dashboard

2. Twilio WhatsApp API

Twilio powers many global brands’ WhatsApp automation. It’s perfect for tech-savvy businesses and startups that want full control over automation, APIs, and chatbot design.

• ✅ Full API integration support
• ✅ Custom chatbot workflows
• ✅ Seamless integration with web and app platforms

3. Interakt (by Jio Haptik)

Interakt is designed for Indian SMBs and is approved by Meta. It lets you send promotional messages, order confirmations, and automated replies while managing customer chats from one dashboard.

• ✅ Affordable plans for small businesses
• ✅ CRM + WhatsApp in one place
• ✅ Easy catalog sharing and product automation

4. Zoko

Zoko helps Indian D2C brands sell directly through WhatsApp by automating payments, order tracking, and customer updates. It’s a great fit for e-commerce and subscription-based businesses.

• ✅ WhatsApp checkout & payment link automation
• ✅ Broadcast marketing
• ✅ Abandoned cart recovery via WhatsApp

5. AiSensy

AiSensy is built for Indian startups looking to automate lead generation and customer engagement. It connects with Facebook, Google Ads, and websites to start WhatsApp chats automatically.

• ✅ Plug-and-play setup for small teams
• ✅ Click-to-WhatsApp ad integration
• ✅ Smart segmentation for personalized campaigns

How to Choose the Right WhatsApp Automation Tool

• If you’re a local business — go for Interakt or AiSensy.
• If you’re a D2C or e-commerce brand — try Zoko or WATI.
• If you need custom automation — choose Twilio.

Internal Link: Scale Beyond Automation

Once you’ve set up automation, it’s time to drive real sales. Read our main guide — WhatsApp Marketing India 2025: How Small Businesses Can Sell on WhatsApp & Grow — to learn how to convert messages into long-term customers.

Final Thoughts

WhatsApp automation isn’t a luxury in 2025 — it’s essential. Small businesses in India that adopt automation tools are saving time, improving customer experience, and increasing sales by up to 60%.

Start small — automate your greetings, follow-ups, and product messages — and scale as you grow.

Grow Smarter with Code Scanner IT Solutions

Code Scanner IT Solutions helps Indian businesses implement complete WhatsApp automation systems using approved Business API tools. From setup to full integration, we make WhatsApp work for you — not against you.

For the official app and latest updates, visit the WhatsApp Business official website.