Code Scanner IT Solutions offers comprehensive Digital Advertising Services that help businesses promote products, drive traffic, increase conversions, and build strong brand awareness. Our services cover SEO, SEM, PPC, Social Media, and Content Marketing. With a clear focus on measurable results, we ensure every client achieves online success. Learn more in this detailed overview of our core digital marketing blog.

For industry best practices, you can also check Google Ads official site and Facebook Business Ads.

1. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising

  • Google Ads Campaigns: We create and manage Google Ads (search, display, video, and shopping ads) to maximize visibility and ROI.
  • Bing Ads: Our experts run and optimize Bing Ads to bring additional qualified traffic.
  • Campaign Strategy & Optimization: We research keywords, write ad copy, and refine targeting for better performance.
  • Retargeting Campaigns: We run remarketing ads to bring back visitors who did not convert earlier.
  • Landing Page Optimization: We design PPC-ready landing pages for higher conversion rates.

2. Social Media Advertising Services

  • Facebook & Instagram Ads: We design engaging ads targeting demographics, interests, and behaviors.
  • LinkedIn Ads: Sponsored content and InMail campaigns reach business professionals effectively.
  • Twitter Ads: We promote tweets, trends, and accounts to boost engagement.
  • TikTok Ads: Our TikTok campaigns attract young, trend-driven audiences.
  • Pinterest & Snapchat Ads: Creative visuals for lifestyle and youth-focused brands.

3. Display Advertising and Retargeting

  • Banner Ads: Professionally designed ads shown on Google Display Network and partner sites.
  • Retargeting Ads: We reconnect with potential customers who visited your site earlier.
  • Programmatic Advertising: Automated real-time bidding ensures cost-effective targeting.
  • Native Ads: Non-intrusive ads that blend with web content.

4. Video Advertising for Digital Growth

  • YouTube Ads: We create skippable, non-skippable, and bumper ads for maximum visibility.
  • OTT Ads: Target audiences through Hulu, Roku, and other streaming platforms.
  • Video Content Creation: Our team produces engaging video ads tailored to your brand.

5. Influencer Marketing Services

  • Influencer Identification: We connect you with niche influencers to expand reach.
  • Campaign Management: We manage influencer partnerships across Instagram, TikTok, and YouTube.
  • Performance Tracking: ROI and engagement are tracked to ensure campaign success.

6. Search Engine Optimization (SEO) Services

  • On-Page SEO: Optimizing titles, meta, and images for better rankings.
  • Off-Page SEO: Building backlinks to strengthen authority.
  • Technical SEO: Improving site speed and crawlability.
  • Local SEO: Optimizing Google My Business for local searches.
  • Analytics: Regular reports on rankings and traffic performance.

7. Content Marketing and Blogging

  • Content Strategy: We plan blogs, articles, and infographics aligned with your brand goals.
  • Blog Writing: Our ASP.NET Blog and IT blogs provide useful insights.
  • Content Promotion: Distribution via SEO and social media for wider reach.

8. Email Marketing Campaigns

  • Email Campaigns: Personalized newsletters to engage customers.
  • Automation: Drip campaigns for leads and cart recovery.
  • Testing & Analytics: A/B tests improve conversions.

9. Affiliate and Programmatic Marketing

  • Affiliate Recruitment: Onboarding affiliates to drive traffic and sales.
  • Commission Management: Streamlined payout systems.
  • Programmatic Ads: Automated ad buying with advanced targeting.

10. Analytics and Conversion Optimization

  • Performance Monitoring: Tracking campaigns using Google Analytics.
  • CRO: Heatmaps and A/B testing improve conversion rates.
  • Custom Reports: Detailed client-friendly insights.

11. Mobile Advertising Strategies

  • Mobile Ads: Optimized in-app and SMS campaigns.
  • Push Notifications: Engaging customers on mobile directly.