A Code Scanner It Solutions  provides a wide range of services designed to help businesses promote their products or services online, drive traffic, increase conversions, and build brand awareness. These services are tailored to meet the specific goals of each client and can vary based on the client’s industry, target audience, and budget. Below is an overview of the core services typically offered by a digital advertising company:

1. Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising

  • Google Ads Campaigns: Creating and managing Google Ads campaigns, including search ads, display ads, video ads (YouTube), and shopping ads.
  • Bing Ads: Setting up and optimizing Bing Ads campaigns to drive traffic from the Bing search engine.
  • Campaign Strategy & Optimization: Conducting keyword research, creating ad copy, and optimizing bids and targeting to ensure maximum ROI.
  • Retargeting/Remarketing: Running remarketing campaigns to target users who have previously visited the website but didn’t convert.
  • Landing Page Optimization: Creating and optimizing landing pages to increase conversion rates for PPC campaigns.

2. Social Media Advertising

  • Facebook & Instagram Ads: Designing and managing ad campaigns for Facebook and Instagram to target specific demographics, interests, and behaviors.
  • LinkedIn Ads: Running sponsored content, text ads, and InMail campaigns to target professionals and businesses on LinkedIn.
  • Twitter Ads: Running Twitter campaigns (promoted tweets, trends, and accounts) to boost engagement and reach.
  • TikTok Ads: Creating TikTok ads (in-feed ads, branded hashtags, challenges) to engage a younger, trend-focused audience.
  • Pinterest Ads: Managing promoted pin campaigns for visual-driven businesses, especially those in lifestyle, fashion, home décor, etc.
  • Snapchat Ads: Developing Snapchat campaigns (Snap Ads, Story Ads) to reach younger, mobile-first audiences.

3. Display Advertising

  • Banner Ads: Designing and deploying banner ads across various websites, targeting specific demographics through display networks (Google Display Network, etc.).
  • Retargeting & Remarketing: Running display retargeting campaigns to reach users who have visited the website or interacted with content but have not converted.
  • Programmatic Advertising: Using automated, real-time bidding for buying digital ads on a large scale across various ad exchanges, allowing better targeting and cost efficiency.
  • Native Advertising: Creating ads that blend seamlessly into a website’s content (e.g., sponsored posts) to appear less intrusive and more engaging.

4. Video Advertising

  • YouTube Ads: Developing and managing YouTube advertising campaigns, including skippable and non-skippable ads, TrueView ads, and bumper ads.
  • Video Content Creation: Producing engaging and creative video content for digital ads, product launches, or brand awareness campaigns.
  • Video Retargeting: Running video ad remarketing campaigns targeting users who have previously interacted with your content or visited your website.
  • OTT (Over-the-Top) Advertising: Advertising through streaming services (e.g., Hulu, Roku, etc.) using video content to reach cord-cutters.

5. Influencer Marketing

  • Identifying Influencers: Finding and partnering with social media influencers whose audience aligns with the brand’s target market.
  • Campaign Management: Managing influencer campaigns across platforms like Instagram, YouTube, TikTok, and others to increase brand awareness and product engagement.
  • Content Creation: Collaborating with influencers to create authentic, compelling content that resonates with their followers.
  • Performance Tracking: Measuring the ROI and effectiveness of influencer campaigns in terms of reach, engagement, and conversions.

6. Search Engine Optimization (SEO)

  • On-Page SEO: Optimizing website content, meta tags, headings, and images to improve organic search rankings.
  • Off-Page SEO: Building high-quality backlinks, improving domain authority, and increasing brand mentions to enhance SEO performance.
  • Technical SEO: Improving website speed, mobile-friendliness, site structure, and other technical factors to make the site more crawlable and rank better.
  • Local SEO: Optimizing for location-based searches, including Google My Business listings and local citations, to drive foot traffic and local online engagement.
  • SEO Analytics & Reporting: Monitoring keyword rankings, organic traffic, and user behavior, and providing regular reports to track progress.

7. Content Marketing

  • Content Strategy: Developing a content plan that aligns with the business objectives, targeting the right audience through blogs, articles, videos, infographics, and more.
  • Content Creation: Writing high-quality, engaging blog posts, eBooks, white papers, and other long-form content that helps build authority and attracts leads.
  • Content Promotion: Promoting content through paid channels (PPC, social media ads) and organic channels (SEO, social media sharing) to maximize reach.
  • Content Repurposing: Repurposing content for different platforms, such as turning blog posts into videos, infographics, or social media posts to maximize content usage.

8. Email Marketing

  • Email Campaign Strategy: Creating email marketing strategies to nurture leads and engage current customers with valuable content, offers, or updates.
  • List Building & Segmentation: Building targeted email lists and segmenting them based on customer behavior, interests, or demographics for more personalized outreach.
  • Automated Email Sequences: Setting up automated email workflows for lead nurturing, welcome emails, post-purchase follow-ups, and abandoned cart recovery.
  • A/B Testing & Optimization: Running A/B tests on subject lines, copy, design, and CTAs to improve open rates, click-through rates, and conversions.
  • Email Analytics: Tracking open rates, click-through rates, bounce rates, and conversions to refine email marketing strategies.

9. Affiliate Marketing

  • Affiliate Program Management: Setting up and managing an affiliate marketing program to promote the client’s products or services through third-party affiliates.
  • Affiliate Recruitment: Identifying and recruiting top-performing affiliates (bloggers, influencers, content creators) to help drive traffic and sales.
  • Commission & Payment Management: Handling the commission structure and payouts for affiliates, ensuring smooth transactions.
  • Performance Tracking: Monitoring affiliate performance, including clicks, conversions, and commissions, and optimizing the program for better results.

10. Analytics and Reporting

  • Performance Monitoring: Tracking and measuring campaign performance across all channels using tools like Google Analytics, Facebook Insights, Google Ads, etc.
  • Data Analysis: Analyzing user behavior, demographics, and traffic patterns to make data-driven decisions and optimize ad campaigns.
  • ROI Measurement: Calculating the return on investment (ROI) of each campaign to determine its effectiveness and adjust strategies accordingly.
  • Customized Reporting: Providing clients with easy-to-understand reports that include key performance metrics, insights, and recommendations for improvement.

11. Mobile Advertising

  • Mobile App Ads: Running ads within mobile applications (e.g., in-app display ads, interstitials, native ads) to engage app users.
  • SMS & Push Notifications: Developing targeted SMS or push notification campaigns to encourage app engagement or product purchases.
  • Mobile-Optimized Ads: Ensuring that digital ads are optimized for mobile devices, including responsive ads and mobile-specific formats.

12. Conversion Rate Optimization (CRO)

  • A/B Testing: Running tests on web pages, landing pages, and ad creatives to find the highest-converting variations.
  • Heatmaps & User Behavior Analysis: Using tools like Hotjar or Crazy Egg to understand how users interact with websites and identify areas for improvement.
  • Funnel Optimization: Analyzing the conversion funnel and identifying barriers to conversion (e.g., cart abandonment) to improve the customer journey.

13. Programmatic Advertising

  • Automated Media Buying: Using programmatic ad platforms to buy and place ads across a wide range of digital properties using real-time bidding and algorithms.
  • Targeting & Retargeting: Implementing granular audience targeting and retargeting strategies to reach the most relevant users across various platforms.